Relax and Indulge. Coupled with outstanding service, the new Formula Blue engages guests with first class amenities and crisp decor through a fresh, modern, high tech design. Our ideal location among shopping and restaurants puts guests within minutes of endless beaches and everything Pinellas County has to offer including, Clearwater Beach, Honeymoon Island, Treasure Island, Madeira Beach, St. Pete Beach and Indian Shores. Downtown St. Petersburg is a short drive and you'll be sure to ensure the dining and shopping along Beach Dr. or take in a Tampa Bay Rays game at Tropicana Filed. Corporate guests will find themselves within minutes of many world class businesses including Bay Pines VA Hospital, Northside Hospital, Lockheed Matina Aeronautics, ValPak, Great Bay Distributors, Freedom Scientific, and DDP. Our leisure guests will value our proximity to Tropicana Field, The Tides Golf Club, Florida Holocaust Museum and Madeira Beach. Indulge in the brand new Holiday Inn Express and Suites, Seminole offering a heated outdoor pool and hot tub set next to a tropical sundeck with fire pit and grill. We provide an array of complimentary amenities including a hot breakfast buffet, 24 hour fitness center and business center and reliable high speed wireless Internet throughout our hotel. All guest rooms appointed with refrigerators, microwaves and 50 inch flat screen HD Tv's with DirecTV.